The avant-garde film I chose to analyze is Experimental Movie (2010). This film is of the compilation form, meaning that none of the footage was taken by the person who made the movie, it’s just a mash-up of a bunch of clips from other films and television programs. This compilation is constructed from a large amount of clips from the 50’s and 60’s era, most of which are obviously out of date in their construction as well as in the ideas that they present. Much of the film is made of commercial advertisements about meat and how large-scale industrialization of the product is good for the American way. A lot of this film is comprised of aged ideals and I think that is what the film is trying to make its cinema relevant point about. I believe the film is arguing that cinema needs to grow from its generic roots ideologically, much as we have separated ourselves from the politically correct “Leave it to Beaver“, sterilized household of the 50’s. This is especially apparent in the scene with the flashing red light directly next to the stop sign; maybe lacking in a bit of subtlety, but nonetheless getting the point across.
I believe the viral video can be either film or non-film. I suppose it depends specifically on the intent of the author along with, and on the internet infinitely more important, its reception by the people at large. It may all come down to the whole readerly v. writerly idea presented earlier in the class, that viral videos that are writerly could be considered film while those that are just readerly (which would be the vast, vast majority of videos online) would not be considered so. I think it comes to a point where everyone sort of instinctively knows whether or not a given piece of internet footage is actually trying to be film. As far as this redefining the genre I don’t think it really does. While presenting a new medium, albeit a more open one, the viral video does nothing to the art of the film, or its original inception, it merely presents the video to a much larger audience than was once possible.